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The Putrajaya International Hot Air Balloon Fiesta is a home grown event that seems to have gained interest from the public and media. The uniqueness of the event draws everyone from all around Malaysia and neighboring countries. For the past 3 years, we have exhibited hot air balloon shows and other aviation sports to the public. It encourages family togetherness by having fun with variety of activities for all ages. Held during school holidays, it is the perfect time for a quick family getaway. Corporates has also taken opportunity to introduce new products, give out product samples, increase brand awareness and even increase sales for their product during the 4 days event.